✦ Your introduction — what made you pursue OBM and what did you expect vs. what you found?
OBM Sounds Corporate. It Isn't.
✦ Break down what OBM actually is and why the label can be misleading. What's at its core?
The Patterns Organizations Don't See in Themselves
✦ What did working at an organizational level reveal about human behavior that individual work didn't?
✦ Add a meaningful quote or insight about what behavior science reveals about organizations.
What It Changed for Me
✦ How did OBM change the way you see people — in organizations, in families, in everyday life?
✦ Closing thoughts — what's the one thing you wish more people understood about OBM?